Let's look at this year's unengaged.
Since 2021, I have been annually listing all of my tweets from that year that received zero likes or retweets whatsoever. We're back in 2023 with a batch of 13—one more than 2022 and the same amount as 2021. The precision here is outstanding.
Twitter has gone through a lot of changes since last year—so many that it's not even called Twitter anymore (it's called X for some reason)—and has altered my relationship with the platform. Everyone lost their free blue checkmark, most of my colleagues in the tech journalism space have abandoned it, and Elon Musk continues to alienate sensible people that have a tight community there.
However, I still find enjoyment on Twitter. This year I have found I'm almost exclusively viewing the "For You" tab rather than my "Following" tab because I am getting served funnier and more interesting tweets there than from people I have been following. There are even users whose tweets I regularly like on there that I still don't follow.
Though there are lots of Nazis, transphobes, and other disgusting individuals on X, I have managed to steer very clear of all of them and engage with stuff that peaks my interest, like dadaist memes, vintage media discussions, and other funny pictures from a variety of punk, nerdy, queer, underrepresented communities. So for now, I continue to tweet. Oh, and I changed my handle again.
With all that said, here are my tweets from 2023 that got no likes.
*FYI: Twitter/X seems to have taken away some analytics like impressions, engagements, and link clicks, etc.
January 9th, 2023
[link to a YouTube video titled "Inside a Burger King restaurant in 1988]
This is just a tweet with a YouTube link, so I get why it wasn't a hit. It's a very natural view of an active Burger King in 1988. I have never worked at a Burger King before, but it looks like not much has changed! [184 views]
February 7th, 2023
"making state of the onion burgers"
The night of President Biden's 2023 State of the Union address, I was making burgers. I was experimenting with using grilled onions, and thought it would be funny to make a burger themed after what I was going to watch on TV that night. [205 views]
February 15th, 2023
"had some fun making this episode about gadget repairability. Quin bought a pallet of LCD screens from China to fix old Harmony remotes! [link to Verge article]"
Here I shared an episode of The Vergecast that I produced where we talked to some technicians about fixing specific consumer electronics like Logitech Harmony remotes and Apple HomePods. Sadly, there are a few zero-likes tweets from this year that are links to Verge stuff. [128 views]
February 18th, 2023
"I kindof want one of those ant man suits...doesnt have to work"
A few misses in February (a lot was going on at Twitter HQ that month lol). The week of this tweet, I saw Ant-Man and the Wasp: Quantumania. Not an amazing piece of Marvel cinema, but those different-colored suits looked pretty cool. I still want a yellow one! [216 views]
March 30th, 2023
"Waves sub is cool, but glad they are continuing to support perpetual licenses [link to Verge article]"
I wrote about how people who used Waves audio plugins got mad at the company because they initially were going to cut off perpetual license to all its products in favor of a subscription model. Waves ended up reversing its decision! I still do not have a lot of music/audio people following me on Twitter, so I guess this didn't hit the right audience (one of my New Year's resolutions is to find an online community to be a part of). [109 views]
June 14th, 2023
"great variety on Vergecast this week... Apollo's Christian Selig to talk about Reddit chaos, Alex Heath to talk about Meta's future products, and musical guest Monica Chin to talk about the new 15" Macbook Air...then a hotline question at the end [link to Spotify]"
All my tweets from April and May had at least one like (I haven't been counting my own replies to my tweets), so now we're at June. This tweet had a lot of words and linked to a podcast on Spotify, so I get it. [203 views]
June 27th, 2023
"some photos I took at the vintage computer festival in april [link to article]"
This was tweet linking out to a blog entry from this site LOL [131 views]
July 20th, 2023
"[link to Verge article 'Here’s why the best IMAX movies still need a Palm Pilot to work']"
I didn't add any text to this link, I don't know why I keep doing that. Cool article though. [86 views]
July 24th, 2023
"threads needs fixing. here's a great video about how: [link to YouTube video 'How to Make New Threads | Stripped Threads Remaking]"
This was a humorous tweet remarking upon how, at the time, Meta's new Twitter competitor Threads was a bit buggy at the start. I actually linked to a video about fixing stripped screw threads. This did technically get some engagement though. Kait Sanchez replied to this tweet saying, "sometimes i want to like your tweets but then remember your yearly roundup of tweets with 0 likes and decide not to." Maybe this is why others continue to not engage with my posts. [173 views]
July 24th, 2023 (again)
"ah forgot to check my bluesguy"
I jokingly call the Twitter competitor Bluesky "Bluesguy" because it sounds the same. I ended up getting the handle @bluesguy.bsky.social. (Currently only 4 of my 29 or so posts on Bluesguy have engagement.) I don't think anyone got the joke here. [123 views]
August 18th, 2023
"yankee stadium is fake no pizza in a nyc arena @LorneMichaels5"
I could go on and on about this, but Yankee Stadium, a fixture of New York City, does not have pizza for sale currently in the venue. This comes after selling out to Big Pizza and making Papa Johns the sole proprietor of pizza in the stadium, until they cut ties in 2018 after John Schnatter's racial comments. Anyways, this tweet is a callback to an earlier era of Twitter when people used to tag brands to get what they want (see: airline tweets). I thought it was funny to tag Lorne Michaels, as if I thought the SNL producer and famous New Yorker owned the Yankees. Also, that is not actually Lorne Michaels' account. [146 views]
September 30th, 2023
"so lego masters is back but not domino masters?"
Allegra and I got really into Domino Masters, a Fox reality competition where expert domino builders create extravagant structures for a chance to win $100,000. Season 1 ended in May 2022, and the show has never returned. However, Fox's LEGO Masters just finished its 4th season. What gives? Again, looking for a new online community in 2024. [216 views]
December 6th, 2023
"big news [link to USA Today article 'What we know about CosMc's, McDonald's nostalgic spin-off coming to some cities in 2024']"
Finally, we end with another link to an article. This time, it's about McDonald's's new spin-off chain restaurant CosMc's. This was big news to me, as someone who is really interested in fast food products. Not much love from any followers though. This is also after Twitter stopped using headlines in article posts, so it was just a photo of the restaurant underneath the tweet. [43 views]
While Twitter has been slowly dying, I have been using Threads a bit more, but I have found that the only real engagement I get is when I post about tech. and I only see posts about tech. Threads launched in July, and right now, at 316 followers, 29 of my posts do not have any engagement. Bluesguy and Mastodon have been hard for me to gain a following on. Maybe in 2024, when I've posted on those platforms for a full year, I will do a roundup of all of my overlooked posts.
Last year I wasn't sure if Twitter was still going to be around by this time. I guess it technically isn't, since its not called Twitter anymore. After this year, I can only imagine it slowly going the way Tumblr has—still full of promises but not much innovation or smart energy being put into it. But for now, I still find some great laughs there each week and will probably just tweet out something when it feels right.